How To Build The Ultimate Keyword Strategy For Your Website
Table of Contents
- What is a keyword strategy?
- Why is a keyword strategy important?
- Why the wrong strategy can hurt your brand
- How to build a keyword strategy
- Higher Ground Digital Marketing is the right agency to build your keyword strategy
How To Build The Ultimate Keyword Strategy For Your Website
Your business’s website exists to help customers find your products or services. Yet, without the right keyword strategy, your potential customers may not be able to find your business and can end up choosing one of your competitors—and likely the one with the right keyword strategy.
A keyword strategy can be crucial to your business’s success on Google and other sites. This article outlines what a keyword strategy is and why it’s important, as well as how you can build a keyword strategy for your business site.
What is a keyword strategy?
A keyword strategy is a plan for how businesses will align their websites with the words and phrases potential customers may use in search engines to find their products or services.
Keyword strategies consist of those words and phrases that searchers use to find your business online. An effective keyword strategy will help ensure your business appears when a potential customer is searching for a product or service you offer, such as “holistic medicine clinic near me.”
Keyword strategies go beyond your website as well. Your strategy can help inform your Google Business Profile optimization or can also be used to find where else potential customers are searching for your product or service, such as on Reddit or other forums.
Why is a keyword strategy important?
A keyword strategy is important to ensure that potential customers can find your website when they’re searching for the product or service your business offers. With the right keyword strategy, Google and other search engines will recognize what your business offers and as a result, will show searchers your business when they use relevant search terms, or keywords.
Ultimately, a keyword strategy can help increase the number of customers that come from search, or organic channels. In turn, this can boost your bottom line without the costs associated with paid ads or other acquisition channels.
Why the wrong strategy can hurt your brand
Without an effective keyword strategy or the wrong strategy, your website can run into multiple issues. First, without a keyword strategy, your website may not appear at all in search results, preventing potential customers from finding your business. As a result, your business may lose potential revenue while your competitors benefit—even if your product or service is better.
Second, your website may appear for the wrong search results. The right keyword strategy helps your business appear for potential customers, and not just any searcher. Yet, with the wrong strategy, searchers who don’t intend to transact or have no interest in your product or service may see your website. Although your site appears in search results, these searches don’t lead to revenue.
How to build a keyword strategy
Building an effective keyword strategy starts with identifying your target audience and business goals. Once you know who you’re trying to reach and what you want to accomplish, you can start building an effective strategy.
Starting with your keyword research can help you find the keywords that your potential customers are using to find your product or service. Once you do that, a comprehensive SEO audit along with competitor analysis can help create a more informed strategy. Auditing your website and analyzing competitors can show you how your website can be improved, and your competitors can show what works to find potential customers through search engines.
Once you’ve identified the keywords and long-tail keywords you’d like your website to rank for, you can start building the strategy for implementing those keywords into your website. Using your SEO audit as well as a content strategy, you can create an effective strategy to ensure your site appears in the right places on search result pages.
Higher Ground Digital Marketing is the right agency to build your keyword strategy
For any business looking to reach customers via search engines, an effective keyword strategy is crucial—that’s why it’s important to look for an agency with experience building strategies. Higher Ground Digital Marketing offers keyword strategy building as a part of our services:
and if your business is ready for a winning strategy, contact us today to see how we can help you grow.
By Jason Demmon
Founder, Higher Ground Digital Marketing