Guide To Google Business Profile Optimization
Table of Contents
- Guide To Google Business Profile Optimization
- What Is a Google Business Profile?
- How Do You Optimize Your Google Business Profile?
- Why Should You Optimize Your Google Business Profile?
- Where Can You Find a Google Business Profile Optimization Service?
Guide To Google Business Profile Optimization
For many businesses, your Google Business Profile is how most customers find your product or service. Whether you’re a small auto parts store or a local healthcare clinic, if a potential customer searches on Google looking for what you offer, they’ll hopefully find your business through your Google Business Profile, as long as it’s optimized for search.
In this guide, we’ll give you actionable ways to optimize your Google Business Profile, highlight why it’s important to optimize, and we’ll help you find a service that can optimize your profile for you.
What Is a Google Business Profile?
A Google Business Profile is a listing on Google used to connect searchers to local businesses. Within these profiles, businesses can provide searchers with information about their business, including photos of their product or service, their location, hours, phone number, website, reviews, and other relevant details about their product or service.
In most cases, Google Business Profiles appear when someone searches for a product or service with a local component, such as for an urgent care clinic. Google recognizes that the intent behind this search has a local component—the searcher is looking for a “clinic near me”— Google includes the Google Business Profiles of local businesses in the search results.
How Do You Optimize Your Google Business Profile?
A Google Business Profile optimization can have a significant impact on how often and where your business appears in search results. To get started optimizing your Google Business Profile, you’ll first need to claim your profile.
Once you do that, begin to fill out every possible section within your business profile. Most importantly, be sure to fill out your business name, website, address, phone number, and hours as this information is the most important for potential customers. From there, fill out sections including category, description, service areas, social media profiles, and any other information you can provide.
As you complete your profile, keep in mind that the more information you provide to searchers (and Google), the more likely it is that Google will place your business further up in the search results.
In order to further optimize your Google Business Profile, refine the content in the description section by incorporating common search terms. From there, add photos of your business, get Google reviews, and create posts to your profile. Adding content to each of these sections—and any additional sections—sends positive signals to Google.
Why Should You Optimize Your Google Business Profile?
Simply put, optimizing your Google Business Profile can help more searchers find your business. By properly optimizing your profile, Google will more often recommend your business and will make your business more visible in search results. As a result, more potential customers will discover your business, which can ultimately boost your business’s revenue.
Beyond more searchers finding your business, providing more and accurate information about your business gives potential customers a better understanding of your business and what it provides. This can help ensure that customers receive exactly what they’re looking for.
Where Can You Find a Google Business Profile Optimization Service?
Higher Ground Digital Marketing specializes in local SEO.We offer Google Business Profile optimization within all of our products and services:
Contact us today to find out how we can help you reach more customers with your Google Business Profile.
By Jason Demmon
Founder, Higher Ground Digital Marketing