LLM Optimization: Can You Influence Generative AI?
Table of Contents
- LLM Optimization: Can You Influence Generative AI?
- What Is LLM Optimization?
- Why Is it Important To Optimize for LLMs?
- How To Optimize Your Brand’s Presence on LLMs
- Is an LLM Optimization Agency Worth It?
LLM Optimization: Can You Influence Generative AI?
How your customers are searching for your product or service is changing. Whether they’re going to ChatGPT, using Google’s AI Mode, or simply relying on the AI Overviews on Google, generative AI is determining how and when your business is mentioned.
Although this change presents new challenges, there’s an opportunity to optimize your presence on LLMs and to boost your business’s visibility. In this article, we cover what LLM optimization is, why it’s important, and how to optimize your brand’s presence on generative AI.
What Is LLM Optimization?
LLM optimization is the process of improving your brand’s online presence and portrayal within generative AI results. This can include optimizing content on your own website while also generating mentions of your brand on third-party websites, such as within local listings, Reddit, and other sites.
In most cases, Google Business Profiles appear when someone searches for a product or service with a local component, such as for an urgent care clinic. Google recognizes that the intent behind this search has a local component—the searcher is looking for a clinic near them—so it includes the Google Business Profiles of local businesses in the search results.
Why Is it Important To Optimize for LLMs?
Although all of your potential customers aren’t going to start using ChatGPT tomorrow, more and more searchers are relying on generative AI to determine how and where to spend their money. For instance, Google’s AI Overviews are a form of generative AI, and ensuring your brand is mentioned—and mentioned accurately—within AI Overviews can be crucial for turning a searcher into a customer.
That’s the first reason why it’s important to optimize for LLMs: Your brand needs to be where your customers are. Since use of generative AI is increasing, now is the best time to establish your brand on these platforms.
The second reason it’s important to optimize for LLMs is to ensure your brand is accurately represented within generative AI. Without proper optimization, generative AI may not fully understand your brand or portray it inaccurately, which can ultimately prevent searchers from becoming customers.
How To Optimize Your Brand’s Presence on LLMs
There are two components to optimizing your brand’s presence on LLMs, including on-page and off-page content. On your own website, or on-page, you need to ensure that LLMs can view your content and that it gives LLMs the information they need to understand your brand.
Just as important—if not more so—is off-page content, or the content that appears on third-party websites. These sites can include platforms like Reddit or YouTube, as well as others such as Yelp, affiliate websites, or industry directories. Making sure your brand is mentioned on these other sites and accurately portrayed is crucial to LLM optimization.
Is an LLM Optimization Agency Worth It?
An LLM optimization agency can be worth it for businesses that want to continue acquiring customers from organic searches and to be prepared for the future of search.
If that’s your business, contact us today to see how Higher Ground Digital Marketing can optimize your brand’s presence on generative AI.
By Jason Demmon
Founder, Higher Ground Digital Marketing