SEO Audit Overview: What Is An SEO Audit and How Can An Audit Help Your Site?
Table of Contents
- What Is An SEO Audit and How Can An Audit Help Your Site?
- What is an SEO audit?
- How can an SEO audit help your business?
- How is an SEO audit performed?
- How can I get an SEO audit from Higher Ground Digital Marketing?
SEO Audit Overview: What Is An SEO Audit and How Can An Audit Help Your Site?
For anyone looking to boost traffic to their website, an SEO audit can be a crucial first step. Without knowing how your site is currently performing and where it can improve, it can be impossible to make changes to reach a broader audience.
Below, we cover what an SEO audit is, how it can benefit your website and business, and how Higher Ground Digital Marketing can help you improve your website with comprehensive SEO audits.
What is an SEO audit?
An SEO audit is a comprehensive analysis of how your website is performing across search engines, including Google, Bing, and other platforms. Auditing your website can identify areas for improvement and optimization.
SEO audits can include several different aspects of your website, including:
- Technical SEO
- Content and on-page performance
- Off-page performance
How can an SEO audit help your business?
For any business that generates revenue or leads through its website, it’s important to make sure that your website is reaching as many potential customers as possible. Regardless of how your product or service stands out from your competition, it doesn’t matter if your customers can’t find your business online.
An SEO audit can identify areas where your business’s website can be improved. For instance, a technical SEO audit can find that your page load speed is preventing your website from appearing in the top positions on Google, or an audit of your site content can find that you aren’t targeting the keywords your customers are searching for.
Ultimately, this can better position your business for long-term success by opening another effective acquisition channel and preventing issues that can compound and hurt your business over time.
How is an SEO audit performed?
An SEO audit has many steps, starting with ensuring that your website is being indexed and appearing on search engines. This is a critical first step to ensuring that your website can be found organically.
Once that’s completed, an SEO audit will then analyze your on-page, off-page, and technical performance. This includes examining the content on your website and how its performing within search engines, your backlink profile and areas for improvement, as well as the structure of your website and where it can be optimized.
The final part of an SEO audit delivers recommendations and opportunities for your website to be improved. In many cases, this can include keyword recommendations—or additional keywords that your website should be targeting—internal linking recommendations, or other adjustments to your website that can improve its performance.
How can I get an SEO audit from Higher Ground Digital Marketing?
With an SEO audit from Higher Ground Digital Marketing, your business gets a comprehensive report that is yours to keep. Our SEO audits go beyond traditional audits by including AI visibility in addition to traditional search, ensuring you get robust recommendations that prepare your business for the future. An SEO audit is included in each of our product packages.
To request an audit from Higher Ground Digital Marketing, contact us and we’ll be in touch.
By Jason Demmon
Founder, Higher Ground Digital Marketing