SEO Vs GEO – And the Mith that SEO is Dead
Is SEO really dead? Or are we just mixing it up with GEO?
This article explores if SEO really dead and SEO vs GEO myths.
With all the buzz about SEO (Search Engine Optimization) losing relevance in the age of AI, it’s time to clear the confusion—especially around two acronyms that sound similar but play very different roles:
SEO vs GEO confusion
SEO = Search Engine Optimization (or Search Everywhere Optimization)
The art (and science) of optimizing your online content to establish visibility on Google, Bing, YouTube, and other search engines.
Think: keywords, backlinks, meta tags, content strategy.
GEO = Generative Engine Optimization
This is just another way to describe SEO. It’s a buzzword in our industry these days, but it really just means optimizing your digital online presence and visibility for generative search engines like Chat GPT, Gemini, Perplexity, Claude, etc.
So what’s the difference?
SEO helps users find you online.
GEO helps you reach customers who are interacting with AI search platforms and answer engines.
Is SEO Dead?
Not even close. It’s evolving.
Some outdated SEO tactics tactics may be gone (thankfully), but great content, structured data, can give your brand increased reach across the internet. Platforms like Reddit, Quora, Medium, Substack, LinkedIn are all important as well. Not to mention social media platforms.
Now is the time to dominate your presence across all of these places. Having an optimized presence everywhere is now more important than ever—especially as AI search and voice search rise.
Combine strong SEO with smart GEO strategies, and you’re not just found—you’re found by the right people, in the right place, at the right time.
If you’re ready to build a strategy that actually works, Higher Ground Digital Marketing is here to help. We’re specialists in SEO and AI optimization—and we know exactly how to put your business on the (digital) map.
Let’s create updated, smarter strategies instead.
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