How To Perform A Website Performance And Speed Audit
Table of Contents
- What Is a Website Performance and Speed Audit?
- How To Evaluate Your Website Performance and Speed
- Why Your Website Performance and Speed Is Important
- How Higher Ground Digital Marketing can Boost Your Website Performance and Speed
How To Perform A Website Performance And Speed Audit
While it’s important to get your SEO audit and keyword strategy right to outrank your competitors in search results, winning on search doesn’t stop there. Another crucial aspect to your website performing well on search engines is its performance and speed, as this helps search engines determine how user-friendly your website is.
Getting your website performance and speed right is crucial for your site’s visibility. In this article, we’ll cover how to evaluate your website performance and speed, why it’s important, and how Higher Ground Digital Marketing can get your site to the next level.
What Is a Website Performance and Speed Audit?
A website performance audit is a technical assessment of how efficiently and quickly your website loads. This includes your site’s technical health and the user experience that it provides.
An audit of your website’s performance will help determine if there are any issues with your website that may prevent it from ranking highly on search or hurt user experience. Performing a website performance and speed audit can allow you to improve the digital experience of your site.
How To Evaluate Your Website Performance and Speed
Using online tools such as Google’s PageSpeed Insights or Lighthouse can help you determine the performance and speed of your website. Based on the results of these tests, you can evaluate your website’s performance and find areas for improvement. Similarly, Google’s Core Web Vitals can also help evaluate the performance and speed of your website.
In most cases, these tools evaluate a wide-range of elements on your site, including simple page load speed but also mobile performance, images, and other backend elements that determine your site’s performance.
Why Your Website Performance and Speed Is Important
When you evaluate your website performance and speed, you’re trying to determine how user friendly your website is. You may identify issues with your page load speed, server response time, or image optimization.
For instance, Google’s PageSpeed Insights may identify performance issues that may negatively impact how quickly your pages load. Slow load times can be detrimental to your business for two different reasons: First, these slow load speeds will hurt how your site performs in search engines. Secondly, it provides a bad user experience that can lead to visitors leaving your site.
How Higher Ground Digital Marketing can Boost Your Website Performance and Speed
While it can be straightforward to audit your website’s performance and speed, it can be difficult to create a strategy to optimize your site based on those results. With Higher Ground Digital Marketing, we’ll audit your site and build a strategy to improve it based on those results.
Contact us today to see how we can help your website and business grow.
By Jason Demmon
Founder, Higher Ground Digital Marketing