Attention all businesses: your content must Match your customers intent!
Google and AI engines aren’t rewarding keyword-stuffed pages. They reward clarity, answering the questions users have, providing depth, and aligning with customer expectations. This is exactly what Google actually wants from your website, a simple yet elegant experience that meets user intent.
So, What Google Actually Wants From Your Website?
Speed, Structure, and UX:
You can’t ignore Core Web Vitals. Sites that load fast, are easy to navigate, and feel seamless across devices are ranking higher. This includes optimizing images, reducing unnecessary scripts, and ensuring a mobile-first design. A clean site structure not only improves crawlability for search engines but also makes it easier for users to find what they need quickly, reducing bounce rates and increasing engagement. Fast, intuitive, and visually appealing experiences are no longer optional, they’re expected.
First-Party Signals Matter:
Engagement, number of pages visited, repeat visits … behavioral signals help boost your online visibility. SEO and generative search doesn’t live in a silo anymore.
EEAT is Not Optional:
Authority, originality, and brand presence are table stakes. If you’re not demonstrating expertise, experience, authority, and trustworthiness, your competition is eating your lunch!
